Many start-up business owners (before launching) create this fantasy in their minds believing that once they start their business, customers and clients will come pouring in and that they will become rich and successful overnight. Unfortunately, this is only a fantasy and a lot of work needs to be done before in order to make this fantasy a reality.
For starters, all new business owners must accept the fact that they could possibly fail at first, but you have two options. You can either throw in the towel and give or you can analyze your failure to better understand why you failed, then try again.
If you failed doing something one way, why continue on the same path of failure. Here is where the challenge comes in and an understanding of marketing principles and concepts are crucial. If you designed a marketing campaign for your business and you did not receive the return that you expected, do not use the same exact marketing campaign. Instead, everything needs to be reanalyzed and may even need to be completely redone.
When marketing your business, you must think outside the box. Sometimes this may even require that you do something bold and daring that no one will expect!