For starters, SEO stands for Search Engine Optimization. If implemented correctly, it can be used as a marketing tool to get your website to the top in search engines such as Google, Bing, etc. Essentially, SEO drives more traffic to your website. If not implemented correctly or not at all, it will bury your website to the bottom of the pile.
Many business owners believe that once they have built a website, they will automatically appear in search engines. This is often not the case. After the website is built, other key factors need to be completed such as registering your website with search engines, plugging in keywords and tags, and more. If you hired a web designer, these are important questions to ask. Just because someone is designing your website, this does not mean that they know a thing about SEO.
SEO can be very confusing for business owners who have little knowledge of the technical side of a website. However, there are options for businesses that do not want to deal with the hassle of reading books and watching videos about SEO. You can hire a digital marketing consultant such as myself to manage the SEO for your business. Feel free to contact me if you have any questions.