Description: Facebook Nerds is a company that focuses on creating and managing social media ads for companies. They focus around providing results and generating quality leads using a target audience’s age, location, interests and more.
My Project Role: UI Designer & Web Developer
As the UI Designer and Web Developer, my role was focused around creating a positive user experience that explained the product in a simple manner, as well as creating an easy and enjoyable checkout process for users.
The first step before beginning the UI design for the website was to map out how users would experience the website beginning with the home page and their journey from start to finish. I created the user experience map as shown above to strategize with the team on implementing the goals and objectives for users.
Before developing in WordPress, I created three wireframe mockups and the wireframe above was the one selected. It was selected due to it’s simplistic and self explanatory features, which is great for users who are not computer savvy. Since this website is selling a service, it was important that the website appeal to a variety of age groups.