This is where I began!
When I first began my career, I started out as a Digital Marketing Specialist and Graphic Designer. As I grew professionally, I learned the fundamentals of appealing to users and creating a design based upon who the target audience is.
While I was consulting for business owners, I would often conduct heavy research on the target audience before creating their digital marketing campaigns using Social Media Marketing and Google Adwords. I created my own form of A/B testing with 2 different ads targeting the same audience and would track which one performed the best and why? The skill sets that I obtained earlier in my career have all been stepping-stones that I still utilize today.